Reflecting on 15 Years of Sustainability Impact with the Green Masters Program
As sustainability continues to evolve as core driver of business innovation and growth, the Green Masters ProgramĀ® stands out as a critical resource for Wisconsin businesses ready to lead. This program, celebrating its 15th anniversary in 2024, has guided more than 380 companiesāfrom small enterprises to corporate leaders like Green Bay Packaging, KI, and Landsā Endāon their journey toward sustainable transformation.
"The Green Masters Program has played a key role in enhancing our sustainability initiatives and progress tracking, keeping us at the forefront of sustainability.ā - Lisa Bauer-Lotto, Corporate Director, Environment & Sustainability at Green Bay Packaging
A Proven Framework for Success
Designed to align with global frameworks and meet the diverse needs of industries ranging from manufacturing and retail to healthcare and professional services, the Green Masters Program is both an assessment and a guide. Participants gain access to a proven sustainability roadmap that helps them define goals, prioritize initiatives, and measure progress in areas critical to their business and stakeholders. The program's emphasis on scalability ensures that organizations of all sizes, including the 60% of participants who are small to mid-sized enterprises (SMEs), can effectively integrate sustainability into their business strategy and value chain operations.
"We participated for the first time in 2024 and discovered the process was straightforward and thought-provoking. We now have a clear set of goals for the future using the Green Masters Program guidance." - Tricia Baker, SVP of Strategy and Impact at PACE Equity
A Year in Review: Inspiration from 2024
The Green Masters Program made a tangible difference for participants in 2024, guiding businesses toward meaningful sustainability progress. This year, companies from more than 30 industries participated, reflecting the programās broad appeal and applicability. Nearly evenly split between commercial/light industrial (47%) and manufacturing/heavy industrial (53%) sectors, participants represented diverse industries including financial services, mining, distributors and retailers, manufacturers, healthcare, and professional servicesāspanning nearly every business type in between.
From small businesses with just one employee to large enterprises with workforces nearing 100,000, the programās flexibility continues to attract organizations of all sizes. Participation is also growing, with new business enrollment increasing by 30% over the last two years. Notably, 2024 marked a milestone as the program officially expanded beyond Wisconsin, welcoming businesses from other regions eager to adopt its proven framework. These achievements highlight the Green Masters Programās growing influence as a leader in sustainability.
Join the Movement
As the program builds on its 15-year legacy, 2025 promises to be even more dynamic. The Green Masters Program invites businesses, from Wisconsin and beyond, to join the growing community of sustainability leaders shaping a better future. Whether you're looking to start your sustainability journey or refine your approach, the program offers valuable resources, peer-to-peer learning opportunities, and actionable insights tailored to your needs.
Join the Green Masters Program to align your business strategy with sustainability goals that drive long-term value. Be proactive about tomorrow by becoming part of this impactful community, and ensure your organization is at the forefront of sustainability innovation.
Donāt miss the opportunity to shape a sustainable future! Participation in the Green Masters Program is a free benefit for WSBC Business Members; join the community and register for the Green Masters ProgramĀ to get started today. Together, we can make Wisconsin a leader in sustainable business practices.
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